Clients and anyone not versed in architecture can better understand the scenes they see before their eyes. 3D visualization has tremendous power to convey details. However, 3D images need to be high quality, realistic, detailed, and of high quality to speak volumes to your clients and exceed their expectations.

If you’re looking for professional architectural 3D images, you need to know the difference between professional images and boring, uninformative images that won’t do much for your clients.

Small details create realism

Realism or photorealism is one of the vital features of working with professional 3D images – without it, there are no architectural 3D images. Realism is vital to impress your customers – its absence can cause confusion and put off potential buyers. Small details make realism what it is.

If you see a seemingly realistic image, but there seems to be something wrong with it, there are a few things that could be questionable:

• Too much shadow obscuring the image – if the shadows are not properly positioned, too dark or sharp, too short or too long, they can distort the image and make it look unrealistic. Professional architectural 3D visualizations contain real shadows. They mostly resemble professional photography.
• Reflections – professional 3D artists pay attention to every detail. In professional 3D images, all reflections and glare on objects are perfectly matched to the depicted environment.
• Ergonomics. The biggest difference between realistic and unrealistic 3D images is that professional architects take into account every aspect of ergonomics. Therefore, professional architectural 3D images depict a building as realistic, functional, and comfortable.
• Sequence.
• Storytelling is the trick to creating perfectly realistic 3D images. Each image should tell a story, where every object and detail plays a role. All elements of a 3D image must be perfectly balanced and connected to create a harmonious concept.

To achieve this perfection, you need consistency. Let’s say you need to create an architectural 3D image of a building. Start with consistency in terms of weather conditions, time of day, and season. If the surrounding vegetation has just begun to flourish, you can use it to paint an instantly recognizable image with both artificial and natural light.

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In particular, video content continues to grow in popularity, especially with the emergence of short videos on YouTube, TikTok, Instagram, and Facebook. People with short attention spans tend to like short videos and spend hours watching different video content. In fact, 96% of online video viewers prefer watching short videos to learn about a product or service.

If you’re a video content creator, ad developer, or marketing team member, you can integrate video cameras and 3D animation into video creation for your projects.

Tip #1: Create a detailed plan
No matter how big or small the project is, you need to create an organized and detailed planning, especially when working in a team. You should also determine which part of the project will require video cameras and 3D animation.

Tip #2: Create an engaging storyboard
Let’s be honest. People are very hard to please these days. So, as a marketer, you have to create an engaging and detailed storyboard or script that will grab the attention of your potential viewers.

Tip #3: Be mindful of camera positioning
When it comes to video content, angles are important, especially if you want to show the aesthetics and appeal of a place or object.

Tip #4: Ensure proper lighting
When integrating live action footage from video cameras into a 3D animation in your project, lighting is extremely important.

Tip #5: Enhance the green screen
With the help of green screen videos, you can seamlessly integrate live footage into your 3D animation. You may have come across this technique when watching a behind-the-scenes clip from a sci-fi movie.

Tip #6: Take advantage of motion sensors
If possible, you can take advantage of motion sensors, which allow you to record the movement of objects and people and integrate the generated data for further processing, for example, integrate it into an animation.

Tip #7: Shoot at the highest resolution
Unleash the full potential of your camera and shoot at the highest resolution possible. This will give you more options when integrating your footage with 3D animation.

Tip #8: Choose a good camera
Since you’re shooting video with video cameras, you need to choose the best camera that fits the needs of your project. In general, some standard features of a good camera include manual operation, good low-light performance, and image stabilization.

Tip #9: Incorporate sound design
In addition to inserting attractive and engaging video clips from video cameras, you should also add appropriate sound or music. This is important to enhance your audience’s viewing experience.

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Simply put, 3D art is a type of art that uses computer-generated imagery (CGI) to create three-dimensional objects and scenes. This form of digital media is used for many applications in the construction industry, from creating realistic models of proposed buildings to depicting accurate plans for renovation projects.

The highest qualities include;

High technical level
This is the first quality to consider when hiring a 3D artist. The technical skills required for 3D design in construction are vast, and ideally candidates should demonstrate the ability:

3D modeling
This is a basic skill. Artists need to convert 2D drawings into 3D models, which requires knowledge of design software such as AutoCAD, SketchUp, Revit, or SolidWorks.

Animation
While not always required, this skill can be valuable, especially when you’re trying to present a dynamic vision of a project.

Compatibility
The artist must be able to transfer data between different design packages, as well as be able to use and export different file formats.

Familiarity with relevant technologies
In today’s digital age, various technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR) are increasingly being used in the construction industry. If your project includes these technologies, your 3D artist should be familiar with them.

In addition, understanding other relevant technologies, such as construction accounting software, can provide a holistic approach to your project. Understanding how these software solutions can impact project funding and timelines helps you create more accurate and complete 3D models.

Understand architectural principles
Understanding architectural principles is another important quality. A 3D artist must not only know how to work with the software, but must also have a deep understanding of architectural designs, terminology, and principles. This understanding will allow them to transform 2D drawings and sketches into realistic and accurate 3D visualizations. They also need to understand how materials interact in real-world conditions to create accurate models.

Realistic rendering skills
Another important aspect is realistic rendering skills. The goal of 3D visualization in construction is to have a realistic idea of what the project will look like after completion. Therefore, the artist must be able to create realistic textures, lighting, and perspectives, paying attention to details such as shadows and reflections.

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